Creating Differentiation by Style

  • Jochen Strähle
  • Patricia DürrEmail author
Part of the Springer Series in Fashion Business book series (SSFB)


The purpose of this paper is to find out how musicians are able to differentiate themselves from their competitors by using their style. Casting shows and the evolution of the contestants’ style during and after the show serve as a paradigm for creating differentiation by style. The method of research was diverse but largely drawn from research papers as well as online magazines and newspapers. Within the scope of the research, it was feasible to draw on a varied range of sources to answer the research question. In the course of this research paper, it was possible to define key factors for a musician to create differentiation by style in modern times. By examining the style of casting show contestants, it was explored to which extent they transform from rather normal people to pop stars. In reducing the detailed analysis of casting shows to three shows and contestants, only a broad overview was provided. The paper is of interest to those working for casting shows in order to develop those.


Style Identity Differentiation Recall value Signature style Gender identities Casting show contestants 


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© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  1. 1.School of Textiles and DesignReutlingen UniversityReutlingenGermany

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