Taman Jadi (1989) Sdn Bhd

Abstract

Taman Jadi (1989) Sdn Bhd is currently led by Mr. Heng Tee Theng and his sons. He started his business by selling fishes and prawns internationally despite his language and communication barrier. What steered him to entrepreneurial success is his massive interest in business that encompasses a plenty amount of hard work, confidence and determination. Besides that, he also perceives that flexibility and a willingness to embrace change will make a formal planning process to be well performed. Rapidly changing business environment in terms of uncertain economy and precarious government policy requires wiser and quicker decision to be made. Adapting to the dynamic business world with well-prepared strategies will guarantee the business sustainability. In addition, project risks should be thoroughly calculated to mitigate unexpected drawbacks. For marketing strategies, he espouses various channels such as Internet marketing and newspaper advertisements as well as direct promotion in shopping malls. It must be followed with greater product characteristics such as quality, design and location. Half the battle would have been won if the three most decisive criteria were fulfilled. He also believes if the staff management welfare is protected, the business continuity will be eventually preserved.