Abstract
Touted as the largest state-owned enterprise in Malaysia, Perbadanan Kemajuan Negeri Selangor (PKNS) was instituted on 1 August 1964. Previously, PKNS’s name used to be synonymous with social housing, but it has now evolved into a mega builder that caters for medium- to high-end residential and commercial developments in Selangor. In February 2014, Azlan Md Alifiah has been elected as the sixth General Manager of PKNS to solidify and shift the corporate paradigm. He reckons that the most salient element of superior performance is associated with the customer retention. Establishing a specific team to deliver maintenance services and introducing a novel department of customer care seem to express the high commitment of this property developer to appreciate the needs of purchasers. The willingness to attend to various complaints from the buyers shows the unswerving dedication to serve the public. As a state corporation, giving back to the society through the provision of affordable homes is indeed mandatory, yet commendable. The aforementioned approaches prove that good name and reputation are absolutely influential to the success of property developers. On the other hand, PKNS’s strategic scheme called ‘zero-land bank strategy’ should be copied by other government-linked companies since the available land for development in inner city is getting scarcer. It will indirectly infuse recurring income if the framework is revised along with facility enrichment.
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Jaafar, M., Nuruddin, A.R., Syed Abu Bakar, S.P. (2018). Perbadanan Kemajuan Negeri Selangor. In: Business Sustainability Model for Malaysian Housing Developers. Springer, Singapore. https://doi.org/10.1007/978-981-10-5266-8_22
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DOI: https://doi.org/10.1007/978-981-10-5266-8_22
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