EUPE Corporation Berhad

Abstract

EUPE Corporation Berhad is currently led by Dato’ Beh Huck Lee as its managing director. His father, Datuk Paduka Beh Heng Seong, founded the company with Dato’ Wira Tajudin Hashim in 1986 as Eupe Kemajuan Sdn Bhd. This property development firm has been the proverbial giant fish in the northern state and developed the largest low-cost housing scheme in Kedah. During the interview, he shares his thought that private housing developers may consider to set up a contracting firm as an instrumental supplement to project success. In-house contractors and professionals can offer potential solutions as they also know how to tackle challenges and uncertainties within the business landscape. On a related note, homebuilders should also capture the long-term outlook, rather than seizing the short-term perspective. Buyers must be treated carefully, and the products should be of similar value with the price paid. He also underscores on the orientation value of people management which includes both customer and staff management. Real estate developers ought to recruit and train the best people to serve the clients in an effective way. The growth of human capital is imperative to be highlighted by the superiors as employees are the real asset of any business organisation. Competition with rival developers should always be fair and healthy to compel business into growth and ethical success. Above all, he also proposes other entrepreneurs to treat rivals as playmates, supporting each other in striving for success.