Corporate Social Responsibility, Culture, and Ownership

  • Dashi ZhangEmail author
Part of the Communication, Culture and Change in Asia book series (CCCA, volume 4)


The introductory chapter discussed the need to explore company managers’ perceptions of corporate social responsibility (CSR) in China and the significance of the study. This chapter has four sections. The first section deals with history, concepts and theories of CSR. The second section presents the PR and CSR relations. The third section reviews the definition of culture and its influence on CSR, which leads to this study. The fourth section discusses how company ownership influences CSR. It reviews ownerships structures, types of ownerships, the relation of ownership and CSR, CSR studies about how company managers in different countries, and under different ownership perceive CSR, and existing studies of how ownership influences CSR practice in China.


Corporate social responsibility Culture Ownership China 


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Authors and Affiliations

  1. 1.University of MelbourneMelbourneAustralia

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