Abstract
The Lyceum of the Philippines University—Batangas, an autonomous university in the Philippines seeks to examine its competitive and strategic advantage through evaluating its services to International students in order to determine its university position in the competitive educational market. Using the descriptive method of research employing both the qualitative and quantitative approaches, this study seeks to achieve the following objectives: To measure how satisfied are the International students to the services provided by the university’s executive, finance, institutional division, student services, and outsourced services. Findings revealed that international students are generally very highly satisfied with majority of the services offered. The researchers draw inputs based on the results of the study to strategically position the university in the academic business environment and continuously offer quality services toward optimum customer satisfaction of international students to insure sustainability and competitive advantage.
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Garcia, R.B., Menez, N.L., Dinglasan, B.L., Hornilla, B. (2018). Service Quality of Higher Education Institution Among Its International Students: Inputs to Competitive University Image. In: Tang, S., Cheah, S. (eds) Redesigning Learning for Greater Social Impact. Springer, Singapore. https://doi.org/10.1007/978-981-10-4223-2_4
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