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Culture and Communication in Thailand pp 49–69Cite as

A Village in the Jungle: Culture and Communication in Thailand

Part of the Communication, Culture and Change in Asia book series (CCCA,volume 3)

Abstract

This article provides analytical components of Thai culture: worldviews, value systems, symbolic representation , and social organization. The Thai Buddhist worldview and beliefs will be discussed from a historical perspective. Power hidden in the hierarchical structure will be assessed in the realm of interpersonal and mass communication. Thai cultural products will be analyzed in relation to the Thai value system and symbolic representations. How Thais organize their social life will be illuminated by looking at the role and impact of ‘face ’ and ‘leadership’ in Thai society.

Keywords

  • Mutual Trust
  • Universal Principle
  • Supernatural Power
  • Thai Society
  • Stylize Image

These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

This is an updated and revised version of Chap. 8, published in Servaes (1999), Communication for Development. One World, Multiple Cultures, Cresskill NJ: Hampton Press, pp. 209–225.

The original version of the chapter was revised: Missing author name has been updated. The erratum to the chapter is available at 10.1007/978-981-10-4125-9_10

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Fig. 4.1

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  1. Fecund Communication, Chiangmai, Thailand

    Patchanee Malikhao & Jan Servaes

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  1. Patchanee Malikhao
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  2. Jan Servaes
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Correspondence to Patchanee Malikhao .

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Malikhao, P., Servaes, J. (2017). A Village in the Jungle: Culture and Communication in Thailand. In: Culture and Communication in Thailand. Communication, Culture and Change in Asia, vol 3. Springer, Singapore. https://doi.org/10.1007/978-981-10-4125-9_4

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