Abstract
With the rapid development of Internet technologies, new forms of media have emerged like mushrooms after spring rain, forcing people who used to passively receive information to learn to obtain it proactively. Fast and timely information transmission enables people to access the latest news around the world in a timely manner. Therefore, Internet is called the “fourth media” after such traditional ones as newspapers, periodicals, radio and TV, and this new transmission model is encroaching upon the domain of traditional media based on its powerful technical support and advantages.
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Notes
- 1.
CTR is the largest market information, research and analysis service provider in China. Its services cover brand marketing and media audience and its research areas include media and audience, brand and communication strategy, product and market analysis, as well as channel and service management.
- 2.
“Development of 74 Radio and Advertising Media.” Published online at http://3y.uu456.com/bp-c8qs8q73b84ae4sc3b3s8cqb-1.html
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Speech by Mr. Zhou Wei from China National Radio Advertising Center (2011).
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Liu, Y., Chen, W., Li, J. (2017). Transformation and Development of Traditional Media in New Media Environment. In: Xie, Y. (eds) New Media and China's Social Development. Research Series on the Chinese Dream and China’s Development Path. Springer, Singapore. https://doi.org/10.1007/978-981-10-3994-2_3
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