An Analysis on Pricing Strategies of Software ‘I-Med’ in Healthcare Industry

  • Pattnaik Manjula
  • Pattanaik Balachandra
Conference paper
Part of the Lecture Notes in Networks and Systems book series (LNNS, volume 9)


Software in healthcare industry plays vital role to make their work ease and effective. Medical field has shown a tremendous development in its services from the past to the present trend depending upon the requirement of the industry. Pricing strategies for products or services encompass to improve profits. This paper focuses on strategic price for the software ‘I-Med’ for the healthcare industry and the various factors affecting pricing. Apart from market potential and customer perception, cause and effect study for implementing software in healthcare industry has been included in this study. Descriptive research has been adopted, and the data were collected by both primary and secondary sources. The sampling method adopted for the study is convenience sampling under non-probability sampling. The size of the sample is 150. The various statistical tools like Karl Pearsons correlation, Kruskal- Wallis test and Chi-square test are used to explain the significant difference between performance based system and responsibility taken in this study.


I-Med Pricing strategies Kruskal-Wallis Non-probability sampling 


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Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  1. 1.Faculty of Business and Economics, Department of Accounting & FinanceMettu UniversityMettuEthiopia
  2. 2.Faculty of Engineering and Technology, Department of Electrical and Computer EngineeringMettu UniversityMettuEthiopia

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