This paper is focused on hedonic model study for retargeting advertising Based Internet of Things using useful information. Many research related to the existing Internet of things, relatively not many study for effective advertising model based Internet of Things. So, this paper is designed more information, fun, interactive advertising model based on Internet of Things. Therefore, result of this paper show that implication to produce advertising based on Internet of Things provides a practical guide.
- Internet of things
- Retargeting advertising
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This work was supported by Institute for Information & communications Technology Promotion (IITP) grant funded by the Korea government (MSIP) (B0126-16-1041, Auto-Generated Media Service Technologies based on Semantic Relationship of Contents for Self-Growth Social Broadcasting).
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Kim, BR., Chung, MS., Yoon, YI. (2017). Hedonic Model Study for Retargeting Advertising Based on Space-Centered Internet of Things. In: Park, J., Pan, Y., Yi, G., Loia, V. (eds) Advances in Computer Science and Ubiquitous Computing. UCAWSN CUTE CSA 2016 2016 2016. Lecture Notes in Electrical Engineering, vol 421. Springer, Singapore. https://doi.org/10.1007/978-981-10-3023-9_108
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