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International Conference on Ubiquitous Computing Application and Wireless Sensor Network

International Conference on Ubiquitous Information Technologies and Applications

International Conference on Computer Science and its Applications

UCAWSN 2016, CUTE 2016, CSA 2016: Advances in Computer Science and Ubiquitous Computing pp 705–711Cite as

Hedonic Model Study for Retargeting Advertising Based on Space-Centered Internet of Things

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Part of the Lecture Notes in Electrical Engineering book series (LNEE,volume 421)

Abstract

This paper is focused on hedonic model study for retargeting advertising Based Internet of Things using useful information. Many research related to the existing Internet of things, relatively not many study for effective advertising model based Internet of Things. So, this paper is designed more information, fun, interactive advertising model based on Internet of Things. Therefore, result of this paper show that implication to produce advertising based on Internet of Things provides a practical guide.

Keywords

  • Internet of things
  • Retargeting advertising

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  • DOI: 10.1007/978-981-10-3023-9_108
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Acknowledgement

This work was supported by Institute for Information & communications Technology Promotion (IITP) grant funded by the Korea government (MSIP) (B0126-16-1041, Auto-Generated Media Service Technologies based on Semantic Relationship of Contents for Self-Growth Social Broadcasting).

Author information

Authors and Affiliations

  1. Department of Public Relations Advertising, Sookmyung Women’s University, Seoul, Korea

    Bo-Ram Kim & Man-Soo Chung

  2. Department of IT Engineering, Sookmyung Women’s University, Seoul, Korea

    Yong-Ik Yoon

Authors
  1. Bo-Ram Kim
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  2. Man-Soo Chung
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  3. Yong-Ik Yoon
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Corresponding author

Correspondence to Yong-Ik Yoon .

Editor information

Editors and Affiliations

  1. Computer Science and Engineering, Seoul National University of Science and Technology, Seoul, Korea (Republic of)

    James J. (Jong Hyuk) Park

  2. Department of Computer Science, Georgia State University, Atlanta, Georgia, USA

    Yi Pan

  3. Computer Science and Engineering, Gangneung-Wonju National University, Wonju, Korea (Republic of)

    Gangman Yi

  4. University Salerno, Fisciano, Italy

    Vincenzo Loia

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© 2017 Springer Nature Singapore Pte Ltd.

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Kim, BR., Chung, MS., Yoon, YI. (2017). Hedonic Model Study for Retargeting Advertising Based on Space-Centered Internet of Things. In: Park, J., Pan, Y., Yi, G., Loia, V. (eds) Advances in Computer Science and Ubiquitous Computing. UCAWSN CUTE CSA 2016 2016 2016. Lecture Notes in Electrical Engineering, vol 421. Springer, Singapore. https://doi.org/10.1007/978-981-10-3023-9_108

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  • DOI: https://doi.org/10.1007/978-981-10-3023-9_108

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-10-3022-2

  • Online ISBN: 978-981-10-3023-9

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