Abstract
Corporate Social Responsibility (CSR) in fashion luxury brands has been a topic of great interest for both practitioners and consumers. The current chapter aims at providing insights about how Generation Y (1978–2000) in Europe tend to view and perceive CSR practices in fashion luxury brands and the importance given to each dimension. In order to get data about these perceptions, in-depth interviews were conducted with a group of people from Generation Y. Our analysis revealed that Generation Y tends to be mostly concerned about transparent procedures and helping business and society to improve as a consequence of their sustainable and responsible attitudes. The environmental issues and labor practices are the most cited, commented and recommended factors of CSR proposed by participants. The chapter also provides a framework showing the core factors to incorporate CSR and suggestions for those who deal with the fashion luxury brands management.
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The author is grateful for the enormous help provided by Clara Laso with the process of interviews and data treatment
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Loureiro, S.M.C. (2017). Fashion Luxury Brands: Bridging the Gaps Between Cutting-Edge Fashion and Corporate Social Responsibility Concerns. In: Choi, TM., Shen, B. (eds) Luxury Fashion Retail Management. Springer Series in Fashion Business. Springer, Singapore. https://doi.org/10.1007/978-981-10-2976-9_11
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