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Collaborative Consumption 2.0: An Alternative to Fast Fashion Consumption

  • Jochen SträhleEmail author
  • Carina Erhardt
Chapter
Part of the Springer Series in Fashion Business book series (SSFB)

Abstract

The purpose of this paper is to evaluate consisting consumption patterns caused by fast fashion with a new appearing form of consumption and retaining potentials as an alternative as well as sustainable form of fast fashion consumption. This research is set up on a theoretical background of scientific literature including governmental as well as press releases in order to evaluate the status quo of consumption and answering the research question. A new consumption pattern as well as an appearing economy of sharing can be stated including potential aspects of raising businesses and sustainable alternative forms of fast fashion. The framework of the research is limited to the textile and fashion industry in industrialized countries focusing on consumption in the twenty first century.

Keywords

Consumer behaviour Fast fashion Sharing economy Collaborative consumption Product service system 

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Copyright information

© Springer Science+Business Media Singapore 2017

Authors and Affiliations

  1. 1.School of Textiles and DesignReutlingen UniversityReutlingenGermany

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