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Potentials of a Fashion fTRACE App

  • Jochen SträhleEmail author
  • Marie Caterina Sfameni
Chapter
Part of the Springer Series in Fashion Business book series (SSFB)

Abstract

The purpose of this paper is to identify the potential of a Fashion fTRACE (ffTRACE) application that gives transparent insight on the supply chain of a fashion item. The research methodology applied to this purpose is a literature review examining academic references. The key findings of this paper are that information plays a major role in the consumer decision process and is therefore beneficial to the demand for sustainable products. Given the right information content in a transparent, credible and understandable way is important. It is found that the functions of such an application would be able to satisfy this consumer demand and therefore has the potential to raise the sales of a sustainable company as well as increase the brand’s awareness and improve its image. While mainly indicating the potentials of the ffTRACE application, their relevance is not examined in this paper.

Keywords

Consumer decision making Sustainable information Sustainable fashion Consumer behavior Mobile application 

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Copyright information

© Springer Science+Business Media Singapore 2017

Authors and Affiliations

  1. 1.School of Textiles and DesignReutlingen UniversityReutlingenGermany

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