The Value Chain of a Branded Second Hand Store—Possible Activities to Be Integrated by a Conventional Fashion Brand

  • Jochen SträhleEmail author
  • Franziska Sophie Matthaei
Part of the Springer Series in Fashion Business book series (SSFB)


The purpose of this paper is to study the recycling form of reusing second hand clothing from a conventional fashion brand’s perspective. It should clarify which measures and activities a fashion company needs to integrate in its value chain in order to offer branded second hand merchandise in a self-operated store. The research paper relies on a desk-based research and aims to illustrate the topic by means of a descriptive approach, processing the existing literature. Key findings demonstrate that fashion brands need to integrate complete lifecycle strategies, sustainability communication, and reverse logistics structures, like take-back schemes, for offering second hand clothing. The main limitations evolve from the research design. Further, empirical evidences need to be conducted for a more fundamental understanding of the new business model.


Second hand fashion Reverse logistics Post-consumer textile waste Product take-back Value chain model 


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Copyright information

© Springer Science+Business Media Singapore 2017

Authors and Affiliations

  1. 1.School of Textiles and DesignReutlingen UniversityReutlingenGermany

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