Impulsive Buying: A Qualitative Investigation of the Phenomenon
- Cite this paper as:
- Akram U., Hui P., Khan M.K., Hashim M., Saduzai S.K. (2017) Impulsive Buying: A Qualitative Investigation of the Phenomenon. In: Xu J., Hajiyev A., Nickel S., Gen M. (eds) Proceedings of the Tenth International Conference on Management Science and Engineering Management. Advances in Intelligent Systems and Computing, vol 502. Springer, Singapore
The emphasis of this study is to explain the concept of impulsive buying behavior. Numerous definitions and clarifications of the singularities are examined. Impulsive buying had an important factor in the point of view of consumers as well as retailers. Model shown in this study is to classify the conventional IBB and online. Impulse buying behavior. Most of studies have focused only on conventional IBB, thus online IBB remained ignored. Many studies have only focused on impulse buying not retail online impulse buying and its advantages and drawbacks. Present study is important in existing literature as it considers the in depth science behind the impulse buying behavior of customers when they shop traditionally as well as online and also highlights the differentials in both. As online buying behavior is at the verge of becoming a substitute of traditional buying, so it needs to more emphasis of researchers so that fruitful policies can be suggested. Conferring to the results of this study we should know the differences in advantages and disadvantages of conventional impulse purchase and online impulse purchase. This study expands the concepts of IBB in the context of online and its benefits.