Impulsive Buying: A Qualitative Investigation of the Phenomenon

  • Umair Akram
  • Peng Hui
  • Muhammad Kaleem Khan
  • Muhammad Hashim
  • Sehrish Khan Saduzai
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 502)


The emphasis of this study is to explain the concept of impulsive buying behavior. Numerous definitions and clarifications of the singularities are examined. Impulsive buying had an important factor in the point of view of consumers as well as retailers. Model shown in this study is to classify the conventional IBB and online . Impulse buying behavior. Most of studies have focused only on conventional IBB, thus online IBB remained ignored. Many studies have only focused on impulse buying not retail online impulse buying and its advantages and drawbacks. Present study is important in existing literature as it considers the in depth science behind the impulse buying behavior of customers when they shop traditionally as well as online and also highlights the differentials in both. As online buying behavior is at the verge of becoming a substitute of traditional buying, so it needs to more emphasis of researchers so that fruitful policies can be suggested. Conferring to the results of this study we should know the differences in advantages and disadvantages of conventional impulse purchase and online impulse purchase. This study expands the concepts of IBB in the context of online and its benefits.


Impulse buying behavior Online impulse buying behavior Retailer and consumer 



The authors want to extend their gratitude towards the Editor and the anonymous Reviewers for their indispensable and valuable suggestions and comments that improved the quality of the paper significantly. Furthermore they thank Prof. Peng Hui for valuable suggestions.


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Copyright information

© Springer Science+Business Media Singapore 2017

Authors and Affiliations

  • Umair Akram
    • 1
  • Peng Hui
    • 1
  • Muhammad Kaleem Khan
    • 1
  • Muhammad Hashim
    • 2
  • Sehrish Khan Saduzai
    • 1
  1. 1.School of Economics and ManagementBeijing University of Posts and TelecommunicationsBeijingPeople’s Republic of China
  2. 2.Faculty of Management SciencesNational Textile UniversityFaisalabadPakistan

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