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Impulsive Buying: A Qualitative Investigation of the Phenomenon

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Proceedings of the Tenth International Conference on Management Science and Engineering Management

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 502))

Abstract

The emphasis of this study is to explain the concept of impulsive buying behavior. Numerous definitions and clarifications of the singularities are examined. Impulsive buying had an important factor in the point of view of consumers as well as retailers. Model shown in this study is to classify the conventional IBB and online . Impulse buying behavior. Most of studies have focused only on conventional IBB, thus online IBB remained ignored. Many studies have only focused on impulse buying not retail online impulse buying and its advantages and drawbacks. Present study is important in existing literature as it considers the in depth science behind the impulse buying behavior of customers when they shop traditionally as well as online and also highlights the differentials in both. As online buying behavior is at the verge of becoming a substitute of traditional buying, so it needs to more emphasis of researchers so that fruitful policies can be suggested. Conferring to the results of this study we should know the differences in advantages and disadvantages of conventional impulse purchase and online impulse purchase. This study expands the concepts of IBB in the context of online and its benefits.

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Acknowledgments

The authors want to extend their gratitude towards the Editor and the anonymous Reviewers for their indispensable and valuable suggestions and comments that improved the quality of the paper significantly. Furthermore they thank Prof. Peng Hui for valuable suggestions.

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Authors and Affiliations

  1. School of Economics and Management, Beijing University of Posts and Telecommunications, 100876, Beijing, People’s Republic of China

    Umair Akram, Peng Hui, Muhammad Kaleem Khan & Sehrish Khan Saduzai

  2. Faculty of Management Sciences, National Textile University, Faisalabad, 37610, Pakistan

    Muhammad Hashim

Authors
  1. Umair Akram
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  2. Peng Hui
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  3. Muhammad Kaleem Khan
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  4. Muhammad Hashim
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  5. Sehrish Khan Saduzai
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Corresponding author

Correspondence to Muhammad Hashim .

Editor information

Editors and Affiliations

  1. Business School, Sichuan University, Chengdu, Sichuan, China

    Jiuping Xu

  2. Azerbaijan National Academy of Sciences, Baku, Azerbaijan

    Asaf Hajiyev

  3. Karlsruhe Institute of Technology, Karlsruhe, Baden-Württemberg, Germany

    Stefan Nickel

  4. Tokyo University of Science, Fuzzy Logic Systems Institute, Tokyo, Japan

    Mitsuo Gen

Appendix. Impulsive Buying Scale

Appendix. Impulsive Buying Scale

Rook and Fisher [41] identified the following buying impulsiveness scale.

  • I often buy things spontaneously.

  • “Just do it” describes the way I do things.

  • I often buy things without thinking.

  • “I see it. I buy it” describe me.

  • Sometimes I feel like buying things on the spur of the moment.

  • I buy things according to how I feel at the moment.

  • I carefully plan most of my purchases.

  • Sometimes I am a bit reckless about what I buy.

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© 2017 Springer Science+Business Media Singapore

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Akram, U., Hui, P., Khan, M.K., Hashim, M., Saduzai, S.K. (2017). Impulsive Buying: A Qualitative Investigation of the Phenomenon. In: Xu, J., Hajiyev, A., Nickel, S., Gen, M. (eds) Proceedings of the Tenth International Conference on Management Science and Engineering Management. Advances in Intelligent Systems and Computing, vol 502. Springer, Singapore. https://doi.org/10.1007/978-981-10-1837-4_112

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  • DOI: https://doi.org/10.1007/978-981-10-1837-4_112

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-10-1836-7

  • Online ISBN: 978-981-10-1837-4

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