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Do Age and Gender Influence Motivation and Satisfaction Among Special Event Volunteers?

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Balancing Development and Sustainability in Tourism Destinations

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Abstract

People have various motives in participating as volunteers in special events. In fact, motivation theories of pull and push factors have been the common dimension in identifying motivation among volunteers toward satisfaction. Nevertheless, a limited number of studies have investigated the influence of demographics (age and gender) on motivation and satisfaction among special event volunteers. As special events have been expanding around the globe, identifying, and understanding the factors that influence volunteer motivation and satisfaction would enable event managers to develop better strategies for the retention of volunteers. Hence, this article specifically discussed if age and gender influence motivation and satisfaction among special event volunteers, with reference to Malaysian context.

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Authors and Affiliations

  1. Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM), Shah Alam, Malaysia

    Norliza Aminudin, Hassnah Wee & Nur Aleeya Adlin Zahid

Authors
  1. Norliza Aminudin
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  2. Hassnah Wee
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  3. Nur Aleeya Adlin Zahid
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Correspondence to Hassnah Wee .

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Editors and Affiliations

  1. Department of Management, Economics and Business Faculty of Mataram University, Lombok, Indonesia

    Akhmad Saufi

  2. Department of Management, Economics and Business Faculty of Mataram University, Lombok, Indonesia

    Imanuella R. Andilolo

  3. Universiti Teknologi MARA , Shah Alam, Malaysia

    Norain Othman

  4. Northern Arizona University, Flagstaff, Arizona, USA

    Alan A. Lew

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Aminudin, N., Wee, H., Zahid, N.A.A. (2017). Do Age and Gender Influence Motivation and Satisfaction Among Special Event Volunteers?. In: Saufi, A., Andilolo, I., Othman, N., Lew, A. (eds) Balancing Development and Sustainability in Tourism Destinations. Springer, Singapore. https://doi.org/10.1007/978-981-10-1718-6_16

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