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What Changes Has the Internet Brought to the Real Estate Brokerage Industry?

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“Internet Plus” Pathways to the Transformation of China’s Property Sector

Abstract

In a market where buyers and sellers are both highly decentralized, a market maker acts as a neural center, establishing the rules of the trade and integrating the decentralized information channels. For one thing, it can acquire listing information and control the supply; for another, it can attract buyers and control the demand, providing a highly centralized platform for buyers and sellers to find each other.

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Correspondence to Shusong Ba .

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© 2016 Xiamen University Press and Springer Science+Business Media Singapore

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Ba, S., Yang, X. (2016). What Changes Has the Internet Brought to the Real Estate Brokerage Industry?. In: “Internet Plus” Pathways to the Transformation of China’s Property Sector. Springer, Singapore. https://doi.org/10.1007/978-981-10-1699-8_3

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