Abstract
With the penetration of large data on real estate and related industries, real estate appraisal industry is not only faced with technical challenge of processing huge amounts of data, but also with the innovation of strategic decision-making. This paper starts with the current situation of the development of big data, and basing on the analysis of Five Forces model, it analyzes the threats of real estate valuation enterprises under the background of big data competition. It is suggested that massive valuation, automatic valuation and the innovation of valuation technology are the main methods for real estate valuation enterprises to expand their business. Real estate valuation enterprises should make innovations in strategic decision-making model, developing model, marketing model as well as industry cooperation and resource integration, so that they can build up advantages in the future competition.
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Xiao, Y., Xu, L. (2017). Business Expanding and Strategic Decision-Making Innovation for Real Estate Valuation Companies Based on Big-Data. In: Wu, Y., Zheng, S., Luo, J., Wang, W., Mo, Z., Shan, L. (eds) Proceedings of the 20th International Symposium on Advancement of Construction Management and Real Estate. Springer, Singapore. https://doi.org/10.1007/978-981-10-0855-9_93
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DOI: https://doi.org/10.1007/978-981-10-0855-9_93
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