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Chinese Beauty and Femininity

  • Jiaran ZhengEmail author
Chapter
  • 1k Downloads

Abstract

This chapter draws interview data collected from young urban Chinese women, aiming to find out how do young women respond to fashion and beauty culture in the age of the flourishing global consumerism. Based on my observation, I also provide a critical analysis of how contemporary social change in China transforms young women’s view on the body, fashion and power. Data emerged from interviews could be categorised as: hairstyle expressions, branded clothes to represent class and luxury consumption. Whilst I reveal the accommodation and resistance buried in these young Chinese women’s everyday practice, I also explain the uniqueness of girls and young women in China when they use resistance strategies to negotiate power and status boundaries in the local context.

Keywords

Chinese Woman Short Hair Luxury Good Luxury Consumption Luxury Brand 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Foreign Language Teaching and Research Publishing Co., Ltd and Springer Science+Business Media Singapore 2016

Authors and Affiliations

  1. 1.Beijing Institute of TechnologyBeijingChina

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