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A Framework of Incorporating Thai Social Networking Data in Online Marketing Survey

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Information Science and Applications (ICISA) 2016

Abstract

With the introduction of high-speed Internet and smartphones at an affordable price range, many Thai citizens possess smartphones and utilize them as part of their daily life activities. The high mobile phones penetration and social networking usage is conductive to new approaches in performing marketing survey. This research proposes a framework that automatically incorporates Thai social networking data with online marketing survey for marketing analysis. In particular, it provides online marketing survey to a respondent, and automatically associates his/her Facebook data for further analysis. The benefits of the framework includes reducing manpower required in traditional surveys, offers easy accessibility to the respondents, automatically retrieving social networking data, and associating them the online questionnaires of each respondent for further marketing analysis.

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Correspondence to Rachsuda Jiamthapthaksin .

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© 2016 Springer Science+Business Media Singapore

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Jiamthapthaksin, R., Aung, T.H., Ratanasawadwat, N. (2016). A Framework of Incorporating Thai Social Networking Data in Online Marketing Survey. In: Kim, K., Joukov, N. (eds) Information Science and Applications (ICISA) 2016. Lecture Notes in Electrical Engineering, vol 376. Springer, Singapore. https://doi.org/10.1007/978-981-10-0557-2_111

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  • DOI: https://doi.org/10.1007/978-981-10-0557-2_111

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-10-0556-5

  • Online ISBN: 978-981-10-0557-2

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