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A Framework of Incorporating Thai Social Networking Data in Online Marketing Survey

  • Rachsuda JiamthapthaksinEmail author
  • Than Htike Aung
  • Nitipan Ratanasawadwat
Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 376)

Abstract

With the introduction of high-speed Internet and smartphones at an affordable price range, many Thai citizens possess smartphones and utilize them as part of their daily life activities. The high mobile phones penetration and social networking usage is conductive to new approaches in performing marketing survey. This research proposes a framework that automatically incorporates Thai social networking data with online marketing survey for marketing analysis. In particular, it provides online marketing survey to a respondent, and automatically associates his/her Facebook data for further analysis. The benefits of the framework includes reducing manpower required in traditional surveys, offers easy accessibility to the respondents, automatically retrieving social networking data, and associating them the online questionnaires of each respondent for further marketing analysis.

Keywords

Thai social networking data Online marketing survey A survey framework 

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Copyright information

© Springer Science+Business Media Singapore 2016

Authors and Affiliations

  • Rachsuda Jiamthapthaksin
    • 1
    Email author
  • Than Htike Aung
    • 1
  • Nitipan Ratanasawadwat
    • 2
  1. 1.Department of Computer Science, Vincent Mary School of Science and TechnologyAssumption UniversityBangkokThailand
  2. 2.Department of Marketing, Martin de Tours School of Management and EconomicsAssumption UniversityBangkokThailand

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