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Marketing for New Tourism Perceived by East Asian E-Consumers

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e-Consumers in the Era of New Tourism

Part of the book series: Managing the Asian Century ((MAAC))

Abstract

Rapid growth in the info-communication technologies for the last two decades has modified and sometimes reorganised the disciplines, and marketing is not the exception. Either new software such as applications or hardware like smartphones enabling new tourists for more information search has helped or forced professionals develop new marketing tools. This study focuses how East Asian tourists perceive new tourism marketing in specific to mobile applications, gamification, semiology and e-loyalty. Mean results of five East Asian tourist nations revealed that they are friendly to new applications and new marketing.

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Authors and Affiliations

  1. Faculty of Tourism, Anadolu University, Eskişehir, Turkey

    Erkan Sezgin & Semra Gunay Aktaş

Authors
  1. Erkan Sezgin
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  2. Semra Gunay Aktaş
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Correspondence to Erkan Sezgin .

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Editors and Affiliations

  1. Anadolu University, Eskisehir, Turkey

    Erkan Sezgin

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Sezgin, E., Aktaş, S.G. (2016). Marketing for New Tourism Perceived by East Asian E-Consumers. In: Sezgin, E. (eds) e-Consumers in the Era of New Tourism. Managing the Asian Century. Springer, Singapore. https://doi.org/10.1007/978-981-10-0087-4_8

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