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Adaptivity and Rapid Prototyping: How 3D Printing Is Changing Business Model Innovation

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3D Printing

Part of the book series: Information Technology and Law Series ((ITLS,volume 26))

Abstract

Businesses understand the virtues of innovation, but they often equal innovation with technological innovation. While the latter is an important aspect of innovation, it is invaluable without an adequate business model. Countless firms with technological leadership have failed because of poor business models while less innovative firms became market leaders because of better business models. A second apparent paradox is that technological innovation may endanger a successful firm. It often requires rethinking the firm’s business model completely. Instead, technological innovation often gives firms a false, and potentially lethal, sense of safety. 3D printing is deemed a very promising technological innovation. It may threaten the position of established firms and create opportunities for newcomers. Business model innovation is going to play a critical role in the success or survival of firms affected by 3D printing. This chapter investigates the role of 3D printing technologies with regard to business innovation. In particular, it emphasises the business model components likely to be most affected by 3D printing. The chapter also shows that 3D printing technologies are an enabler of business model innovation, but also have the potential to change the way business innovation is understood and carried out.

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Notes

  1. 1.

    Rayna et al. 2009; Rayna and Striukova 2009.

  2. 2.

    See http://www.whitehouse.gov/state-of-the-union-2013#webform. Accessed 12 February 2015.

  3. 3.

    Karlgraad 2011.

  4. 4.

    Anderson 2012.

  5. 5.

    Sosna et al. 2010, p. 384.

  6. 6.

    Matthyssens et al. 2006.

  7. 7.

    Wirtz et al. 2010.

  8. 8.

    Aspara et al. 2010.

  9. 9.

    Williamson 2010.

  10. 10.

    Zott and Amit 2002.

  11. 11.

    Ibid.

  12. 12.

    Chesbrough and Rosenbloom 2002; Brink and Holmén 2009.

  13. 13.

    Koen et al. 2011.

  14. 14.

    Ho et al. 2011.

  15. 15.

    Koen et al. 2011.

  16. 16.

    Wirtz et al. 2010.

  17. 17.

    Voelpel et al.2004; Cooper 2011.

  18. 18.

    Koen et al. 2011.

  19. 19.

    Data provided by Google Scholar.

  20. 20.

    De Reuver et al. 2013.

  21. 21.

    Voelpel et al. 2004; Casadesus-Masanell and Ricart 2010; Chesbrough 2010; Teece 2010.

  22. 22.

    Zott and Amit 2002; Voelpel et al. 2004; Chesbrough 2007.

  23. 23.

    Chesbrough 2007; Holm et al. 2013.

  24. 24.

    Osterwalder et al. 2005; Abdelkafi et al. 2013; Holm et al. 2013.

  25. 25.

    Abdelkafi et al. 2013.

  26. 26.

    Johnson et al. 2008; Abdelkafi et al. 2013.

  27. 27.

    Zott and Amit 2002.

  28. 28.

    Giesen et al. 2007.

  29. 29.

    Koen et al. 2011.

  30. 30.

    Banbury and Mitchell 1995.

  31. 31.

    Brink and Holmén 2009, p. 112.

  32. 32.

    Abdelkafi et al. 2013.

  33. 33.

    Ho et al. 2011.

  34. 34.

    Brink and Holmén 2009.

  35. 35.

    Voelpel et al. 2004.

  36. 36.

    Johnson et al. 2008, p. 65.

  37. 37.

    Zott and Amit 2002.

  38. 38.

    Treacy 2004.

  39. 39.

    Giesen et al. 2007.

  40. 40.

    Koen et al. 2011.

  41. 41.

    Rayna and Striukova 2009.

  42. 42.

    Amit and Zott 2010.

  43. 43.

    See https://www.tescoplc.com/talkingshop/index.asp?blogid=124. Accessed 17 February 2015.

  44. 44.

    Square offers a credit card payment solution for small businesses that consists of a card reader device which can be attached to a tablet or a smartphone.

  45. 45.

    See http://3dprintingindustry.com/2013/03/19/making-money-from-3d-printing-square-helper/. Accessed 17 February 2015.

  46. 46.

    Sosna et al. 2010, p. 384.

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Authors and Affiliations

  1. Novancia Business School Paris, Paris, France

    Thierry Rayna

  2. UCL School of Management, University College London (UCL), London, UK

    Ludmila Striukova

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  1. Thierry Rayna
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  2. Ludmila Striukova
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Correspondence to Ludmila Striukova .

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Editors and Affiliations

  1. eLaw (Center for Law & Digital Tech.,), Leiden University, Leiden, The Netherlands

    Bibi van den Berg

  2. eLaw (Center for Law & Digital Tech.,), Leiden University, Leiden, The Netherlands

    Simone van der Hof

  3. TILT, Tilburg University, Tilburg, The Netherlands

    Eleni Kosta

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Rayna, T., Striukova, L. (2016). Adaptivity and Rapid Prototyping: How 3D Printing Is Changing Business Model Innovation. In: van den Berg, B., van der Hof, S., Kosta, E. (eds) 3D Printing. Information Technology and Law Series, vol 26. T.M.C. Asser Press, The Hague. https://doi.org/10.1007/978-94-6265-096-1_10

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  • DOI: https://doi.org/10.1007/978-94-6265-096-1_10

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