Abstract
The scene opens with race car driver Danica Patrick in a tight, black leather outfit and heels standing next to two seated individuals. She states: “There are two sides to GoDaddy: the sexy side represented by Bar Rafaeli [a blond, blue-eyed, normatively beautiful Israeli model], and the smart side that creates a killer website for your small business, represented by Walter [a White, overweight, curly-haired male geek in glasses working on a laptop].
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Arend, P. (2014). Gender and Advertising. In: Trier-Bieniek, A., Leavy, P. (eds) Gender & Pop Culture. Teaching Gender. SensePublishers, Rotterdam. https://doi.org/10.1007/978-94-6209-575-5_3
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