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Critical Reflections on Youth Development and Citizenship Education from India

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Book cover Youth: Responding to Lives

Part of the book series: Studies in Inclusive Education ((STUIE))

Abstract

Before the general elections in 2009 in India, a leading, now global, Indian tea company launched an initiative targeting youth, by encouraging them to register and vote, appealing people to ‘wake up,’ thus, inviting wider political participation. This was a followed by a second campaign from the same company which sought to tap into the popular sentiment against corruption by urging citizens to stop bribing and switching to drinking tea (with tea cups emblazoned with the company’s logo being drunk by young men leading the change).

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Author information

Authors and Affiliations

  1. Department of Organisation, Work and Technology, Lancaster University Management School, Lancaster University, UK

    Arun Kumar

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  1. Arun Kumar
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Editors and Affiliations

  1. University of Malta, Malta

    Andrew Azzopardi

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© 2013 Sense Publishers

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Kumar, A. (2013). Serv(ic)Ing the Country?. In: Azzopardi, A. (eds) Youth: Responding to Lives. Studies in Inclusive Education. SensePublishers, Rotterdam. https://doi.org/10.1007/978-94-6209-431-4_3

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