A Product Development Course as a Pedagogical Setting for Multidisciplinary Professional Learning
New product development (NPD) is a relatively recent discipline that concerns the management of new product introductions (Lantos, Brady & McCaskey, 2009). Over recent years, it has motivated pedagogical innovation in the training of new product development professionals (Ettlie, 2002; Lovejoy & Srinivasan, 2002; Pun, Yam & Sun, 2003; Shekar, 2007; Silvester, Durgee, McDermott & Veryzer, 2002). However, according to Lantos, Brady and McCaskey (2009), only nine percent of the 407 institutions with undergraduate business training programs in USA included in their study offered NPD courses.
KeywordsBusiness Plan Steer Group Relational Agency Company Representative User Story
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