Sign Value and the Production of Financial Literacy Education

Abstract

In this chapter I analyze how our freedom to create financial literacy knowledge is influenced by commodity sign production. In carrying out this semiological and structural analysis aimed at illuminating and denaturalizing further constraints on our freedom, the following analysis hopes to avoid being ‘idealist’ by reifying signs and giving them a power independent of our making, or falling into the opposite trap and portraying the sign environment as a superstructural reflection of a material base.