Sustainability: End States, Goals and Processes
At the beginning of this volume, we argued that that it is almost impossible to make a full and properly scientific assessment of the activities of an individual organisation in relation to global sustainability, and even where it may be possible, it would be well beyond the capability of many small- to medium-sized enterprises. For this reason, we have not tried to define global sustainability as an end-state. Instead, we focus on developing goals for human activity at the local and organisational level, and on systematically improving our relationships with communities and the wider environment. That focus has given rise to a definition of a local to global sustainability initiative as:
A collective, progressive and self-reflective activity, undertaken within communities, designed to develop more sustainable relationships with the natural environment, including its own members and members of other communities.
The preceding statement...
KeywordsSolomon Island Case Study Approach Sustainability Initiative Global Sustainability Case Study Company
- McKenzie-Mohr, D. (2011). Fostering sustainable behavior: An introduction to community-based social marketing. British Columbia: New Society Publishers.Google Scholar
- O’Donovan, O. (2002). Common objects of love. Eerdmans: Grand Rapids MI.Google Scholar
- Peloza, J., & Yachnin, R. (2008). Valuing business sustainability: A systematic review. London: Research Network for Business Sustainability.Google Scholar
- Sen, A. (2004). Why we should preserve the Spotted Owl. London Review of Books, 26(3), 10–11.Google Scholar
- Sutton, P. (2004). What is sustainability. Eingana: The Journal of the Victorian Association for Environmental Education, 2004, 1–7.Google Scholar