Abstract
The final model we analyze is the diffusion (with repeat) formulation. With this model, we assume, again, that the two competitors in the duopoly wish to maximize discounted profits over an infinite horizon:
The dynamic constraint on sales in the diffusion model is
.
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© 1991 Springer Science+Business Media Dordrecht
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Erickson, G.M. (1991). Analysis of a Diffusion Duopoly. In: Dynamic Models of Advertising Competition. International Series in Quantitative Marketing, vol 4. Springer, Dordrecht. https://doi.org/10.1007/978-94-017-1314-6_5
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DOI: https://doi.org/10.1007/978-94-017-1314-6_5
Publisher Name: Springer, Dordrecht
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