Communicating Astronomy to the Media
The wide dissemination of astrophysical research results is perhaps an even greater priority in the current era than ever before. We discuss trends in communicating with the general public via the mass media, efforts that transfer news about astronomy to much wider audiences than those who read professional journals or the popular magazines for amateur astronomers and “science buffs.” Mediated by professional journalists, astronomers’ reports are carried widely, and sometimes very effectively, by print, broadcast and internet media. This process is enhanced and facilitated by careful preparations and an understanding of how the news media work.
KeywordsPress Release News Medium Wilkinson Microwave Anisotropy Probe Press Conference Communicate Astronomy
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