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Colour and Colour Matching

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Abstract

Colour surrounds and affects us all. This is not new. Primitive man, we may assume, was depressed by a grey sky, cheered by a blue one, and awed by the sight of a full rainbow. Certainly the colours which could be obtained from the earth and plants intrigued him to the extent that he used them for body painting and to decorate his cave dwelling. Colour in commerce followed swiftly. Cloth, glass, stones and pottery, goods that were aesthetically pleasing, could be traded for food. This commercial aspect has continued to grow through the years until almost everything in our lives is coloured. Books, films, television, packages, and now more and more newspapers, appear in colour.

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© 1988 Society of British Printing Ink Manufacturers Ltd.

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Brown, J. (1988). Colour and Colour Matching. In: Leach, R.H., Armstrong, C., Brown, J.F., Mackenzie, M.J., Randall, L., Smith, H.G. (eds) The Printing Ink Manual. Springer, Dordrecht. https://doi.org/10.1007/978-94-011-7097-0_3

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  • DOI: https://doi.org/10.1007/978-94-011-7097-0_3

  • Publisher Name: Springer, Dordrecht

  • Print ISBN: 978-94-011-7099-4

  • Online ISBN: 978-94-011-7097-0

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