Abstract
In the previous two chapters we have discussed two forms of communicating with sales staff, namely conferences and contests. Internal communications were also discussed in Chapter 7. In this chapter, we shall consider specific forms of communication addressed to sales personnel, especially those who sell in the field and not in a shop or warehouse.
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Reference
Jefkins, Frank, 1984, Communicating with Salesmen, article, journal of Sales Management, 1, ( 1 ), MCB University Press, Bradford.
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© 1990 Frank Jefkins
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Jefkins, F. (1990). Communicating with Sales Staff. In: Modern Marketing Communications. Springer, Dordrecht. https://doi.org/10.1007/978-94-011-6868-7_11
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DOI: https://doi.org/10.1007/978-94-011-6868-7_11
Publisher Name: Springer, Dordrecht
Print ISBN: 978-0-216-92694-3
Online ISBN: 978-94-011-6868-7
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