Abstract
This chapter sketches the history of the marketing by Big Business of computer-based education (CBE), from the early 1960s to the present moment, as seen through the private papers of some of the major corporate players. Rather than being an exhaustive account or a synopsis of historical facts and figures, what follows is a sketch largely in the words of key participants about defining moments along the way. The point is to understand something of the driving impulses behind recurrent corporate computer-based forays into education — to examine the assumptions and visions, the motives, the marketing strategies, the business decisions, and the wider political contexts which have provided the opportunities through which the corporate elite have entered the schools with their high-tech wares.
The various companies are … telling a school system, ‘You take our package … We’ll give you the stuff, we’ rent you the machines, we’ll traimn your teachers, and so on.’ And who is big enough and honest enough, and independent enough, and where can the countervailing power be mustered to call for order?(Cremin, 1868, p. 96).
This article was written with the support of the a National Academy of Eduction Spencer Postdoctoral Fellowship.
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Noble, D.D. (1997). A Bill of Goods: The Early Marketing of Computer-Based Education and Its Implications for the Present Moment. In: Biddle, B.J., Good, T.L., Goodson, I.F. (eds) International Handbook of Teachers and Teaching. Springer International Handbooks of Education, vol 3. Springer, Dordrecht. https://doi.org/10.1007/978-94-011-4942-6_32
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