Abstract
Whatever the reader’s background, the subject matter of this chapter, the marketing and economics of tilapia, will almost certainly have played some part in their other connections with the species. As for other species, market and economic issues are pervasive and regardless of context and production system have fundamental implications for the transition from initial R&D through to commercial introduction, growth of output, product diversification, product obsolescence and the search for subsequent replacements. Decisions are commonly determined on the basis of input and output prices in specified tilapia markets and those for competing substitutes. The complexity and interdependence of these phenomena are such that only key issues can be noted within this single chapter.
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Young, J.A., Muir, J.F. (2000). Economics and marketing. In: Beveridge, M.C.M., McAndrew, B.J. (eds) Tilapias: Biology and Exploitation. Fish and Fisheries Series, vol 25. Springer, Dordrecht. https://doi.org/10.1007/978-94-011-4008-9_12
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