Abstract
Like any other specialist in decision-making, the manager expects science to answer two questions:
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(1)
What is the manager’s optimal (effective, efficient) behavior, in the face of a given task? That is, how should he impinge upon Nature (including humans) to achieve, on the average, results that are best from his point of view? (Normative science: engineering, operations research, medicine and other ‘know-how’ sciences).
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(2.)
How does Nature (including humans) behave? (Descriptive science: physics, psychology, biology).
Based on studies carried out at the Western Management Science Institute, University of California at Los Angeles, partially supported by the Office of Naval Research, Task 047-041 and by the Ford Foundation.
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© 1974 D. Reidel Publishing Company, Dordrecht, Holland
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Marschak, J. (1974). Actual Versus Consistent Decision Behavior (1964). In: Economic Information, Decision, and Prediction. Theory and Decision Library, vol 7-1. Springer, Dordrecht. https://doi.org/10.1007/978-94-010-9276-0_10
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DOI: https://doi.org/10.1007/978-94-010-9276-0_10
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