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Mobility Carsharing

Successful Marketing of Eco-efficient Services

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Ahead of the Curve

Part of the book series: Eco-Efficiency in Industry and Science ((ECOE,volume 6))

Abstract

Mobility CarSharing is the most successful car sharing organisation worlwide. However, Mobility CarSharing is more than just a car sharing organisation: It is a modern service company offering combined mobility.

“Mobility CarSharing is complementary to public transportation and thus a key to modern mobility which includes all kinds of means of transportation. Combined mobility comes true when everybody uses the most efficient cheapest and simplest form of mobility on his or her way from A to B: The bike or the bus on the way from the suburban area to the city centre the train from one city to the other and the Mobility-car from the train station to the rural area. For a lot of people such a form of mobility is still a vision. However Mobility CarSharing already builds bridges to public transportation and with a wide range of cars and services Mobility Car Sharing makes sure that public transportation becomes more attractive ”.

Christian Vonarburg

CEO Mobility CarSharing

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References

  • Belz, F-M. (2000)Integratives Öko-Marketing: Erfolgreiche Vermarktung von ökologischen Produkten und Leistungen(Integrative Eco-Marketing: Successful Marketing of Ecological Products and Services). Wiesbaden.

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  • Mobility CarSharing (2000b) Mobility CarSharing, information and advertising brochure. Lucerne.

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  • Mobility CarSharing (2000c) Mobility Business CarSharing, information and advertising brochure. Lucerne.

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  • Muheim, P. (1998) CarSharing — der Schlüssel zur kombinierten Mobilität (CarSharing — the Key to combined Mobility). Berne.

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  • Schrader, U. (2000)Konsumentenakzeptanz ökologischer Dienstleistungen(Consumer acceptance of eco-efficient services), PhD thesis at the University of Hannover.

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© 2001 Springer Science+Business Media Dordrecht

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Belz, FM. (2001). Mobility Carsharing. In: Green, K., Groenewegen, P., Hofman, P.S. (eds) Ahead of the Curve. Eco-Efficiency in Industry and Science, vol 6. Springer, Dordrecht. https://doi.org/10.1007/978-94-010-0908-9_8

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  • DOI: https://doi.org/10.1007/978-94-010-0908-9_8

  • Publisher Name: Springer, Dordrecht

  • Print ISBN: 978-94-010-3815-7

  • Online ISBN: 978-94-010-0908-9

  • eBook Packages: Springer Book Archive

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