Abstract
It must have been Winston Churchill who said that an audience’s attention was best, gained by a speaker who used simple Anglo-Saxon words, preferably “visual” ones with few syllables - and who avoided the “soft” words, the abstract (and often long) ones containing the sounds “sh” and “ch” (like “allocation”, “depreciation”, “discretionary”, “differential”, “inflationary” and “discrimination”).1
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© 1982 Martinus Nijhoff Publishers, The Hague
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Hicks, S.K. (1982). Multitudes, Multitudes in the Valley Of Decision: Reflections on Policy Implementation. In: Starkie, D.N.M., Grenning, M.R., Starrs, M.M. (eds) Pricing and Cost Recovery in Long Distance Transport. Developments in Transport Studies, vol 4. Springer, Dordrecht. https://doi.org/10.1007/978-94-009-7591-0_15
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DOI: https://doi.org/10.1007/978-94-009-7591-0_15
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