Abstract
Marketing is one discipline often perceived to be broad and general in scope [17]. It is practiced not only in business firms, but also in nonprofit and public sector organizations, such as schools, hospitals, and government agencies. While some criticize this broadening of the discipline, most agree that the central tasks of marketing, including target market definition, marketing mix formulation, and marketing research support, have worldwide application [19]. Therefore, the extension of marketing to the international arena is quite natural. As a result, one would expect to find a substantial international orientation in the field, especially in academic circles.
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Panel Members Were: Dr. B. Bakker, Erasmus University, Holland; Professor Erwin Dichtl, University Mannheim, West Germany; Professor Jerzy Joseph Dietl, Lodz University, Poland; Professor Eric Langeard, I.A.E. ADC-Marseille, France; Professor Dr. P. Leeflang, University Groningen, Holland; Professor Malcolm McDonald, Cranfield School of Management, England; Professor Dr. Matthew Meulenberg, Landbouw Hogeschool, Holland; Professor Pedro Nueno, I.E.S.E., Spain; Professor Dr. J. Van Rees, Technische Hogeschool Eindhoven, Holland; Dr. J. Reuyll, University Groningen, Holland; Professor Kenneth Simmonds, London School of Business, England; Dr. Helmut Söldner, University of Augsburg, West Germany; Dr. Maciej Stal-maszczyk, Lodz University, Poland; Professor Heinz Weinhold, Hochschule St. Gallen, Switzerland; Professor J. J. Boddewyn, Baruch College, New York, N.Y.,U.S.A.; Professor Phil Cateora, University of Colorado, Boulder, Colorado, U.S.A.; Professor Gerrit De Vos, University of Massachusetts, Boston, Massachusetts, U.S.A.; Professor John Farley, Columbia University, New York, N.Y., U.S.A.; Professor Robert Green, University of Texas, Austin, Texas, U.S.A.; Professor Warren Keegan, New York University, New York, N.Y., U.S.A.; Professor David L. Kurtz, Seattle University, Seattle, Washington, U.S.A.; Professor William Lazer, Michigan State University, East Lansing, Michigan, U.S.A.; Professor Jacque Picard, McGill University, Montreal, Quebec, Canada; Dr. John K. Ryans, Jr., Kent State University, Kent, Ohio, U.S.A.; Professor S. P. Sethi, The University of Texas-Dallas, Richardson, Texas, U.S.A.; and Professor Vern Terpstra, University of Michigan, Ann Arbor, Michigan, U.S.A.
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Hampton, G.M., van Gent, A.P. (1984). International Marketing in the 1980s and Beyond: Research Frontiers. In: Hampton, G.M., van Gent, A.P. (eds) Marketing Aspects of International Business. Nijenrode Studies in Business, vol 7. Springer, Dordrecht. https://doi.org/10.1007/978-94-009-5646-9_12
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