Abstract
With more than 250 tissue culture laboratories in the United States today, we have recognized the shift from “production capability” to “products offered” in many horticultural crops. The next typical pattern of change from “products offered” to “market needs” is occurring now. This presentation addresses those major products offered and today’s market needs.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
American Association of Nurserymen. Census of horticultural specialties, research summary of the Horticultural Research Institute.
Fogg CD: 1974. Planning gains in market share. J. Marketing. July, pp. 30–38.
Jones JB: 1985. Raising plants by tissue culture. In: P Rotheim (ed), Biotechnology in plant and animal agriculture. Business Communications Co., Inc., Stamford, Connecticut, in press.
Jones JB: 1985. Directory of U.S. Laboratories.
Pierik RLM: 1985. Vermeerdering in kweekbuizen stijgt tot 30 miljoen. Vakblad voor de Bloemisterij 26: 44–45.
U.S. Dept. of Agriculture. 1984. Floriculture crops 1984 Summary intentions for 1985. Crop Reporting Board.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 1986 Martinus Nijhoff Publishers, Dordrecht
About this chapter
Cite this chapter
Jones, J.B. (1986). Determining Markets and Market Potential of Horticultural Crops. In: Zimmerman, R.H., Griesbach, R.J., Hammerschlag, F.A., Lawson, R.H. (eds) Tissue culture as a plant production system for horticultural crops. Current Plant Science and Biotechnology in Agriculture, vol 2. Springer, Dordrecht. https://doi.org/10.1007/978-94-009-4444-2_16
Download citation
DOI: https://doi.org/10.1007/978-94-009-4444-2_16
Publisher Name: Springer, Dordrecht
Print ISBN: 978-94-010-8477-2
Online ISBN: 978-94-009-4444-2
eBook Packages: Springer Book Archive