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Exact P-Values and Their Interpretation

  • Ton J. Cleophas
  • Aeilko H. Zwinderman
Chapter

Abstract

In marketing and business research the 5 % cut-off p-value has been largely abandoned, and replaced with exact p-values used as criterion for making decisions on the risk men are willing to take.

Keywords

Area Under Curve Prior Expectation Common Misunderstanding Statistical Table Multiple Endpoint 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science + Business Media Dordrecht 2013

Authors and Affiliations

  • Ton J. Cleophas
    • 1
  • Aeilko H. Zwinderman
    • 2
  1. 1.Department MedicineAlbert Schweitzer HospitalSliedrechtThe Netherlands
  2. 2.Department Biostatistics and EpidemiologyAcademic Medical CenterAmsterdamThe Netherlands

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