Ambidextrous Development Model of University Continuing Education in Yunnan Province Based on CRM

Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 269)

Abstract

Based on the analysis of current situation of continuing education and novel opportunities for its development, the paper proposed, from the perspective of Customer Relationship Management (CRM), an ambidextrous development model of university’s continuing education, i.e., a model which can help to achieve both exploration and exploitation in the development of university continuing education. Specifically, on the basis of rational allocation of current educational resources, not only to remain the current development of continuing education, but to shift in accordance with the changing of external environment. The paper employed the theory of CRM to analyze the characteristics of different levels of learners in university’s continuing education, to accurately grasp the learning objectives and needs of them, and proposed the tactics of establishing ambidextrous model of the development of university’s continuing education in Yunnan in agreement with the current situation of Yunnan universities.

Keywords

Yunnan University Continuing Education Ambidextrous development model Customer relationship management 

Notes

Acknowledgments

This article is a stage results of a “12th 5-year Plan” adult education research program, named “Study on Dual Development Model of Adult Education of Universities in Western Area Based on the CRM Theory”, approved by China Association for Adult Education, (Grant No. 2011-039Y).

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Copyright information

© Springer Science+Business Media Dordrecht 2014

Authors and Affiliations

  1. 1.Faculty of Adult EducationKunming University of Science and TechnologyKunmingChina
  2. 2.Institute of TechnologyKunming University of Science and TechnologyKunmingChina

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