Specifying Usage of Social Media as a Formative Construct: Theory and Implications for Higher Education

  • Tao Hu
  • Ping Zhang
  • Gongbu Gao
  • Shengli Jiao
  • Jun Ke
  • Yuanqiang Lian
Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 269)

Abstract

Theoretical advances the in the conceptualization and operationalization of usage of social media (SM) are lacking in Information Systems (IS) research area. This study extends the conceptualization of IS usage and specifications of formative constructs into the SM context, and proposes a formative model of SM usage. The model conceptualizes and operationalizes SM usage as a multidimensional formative construct. For estimating and validating the proposed model, the research of next steps is reported pertaining to data collection, instrument development, and data analysis. Contributions of this study for IS research and practical implications for SM companies and high education are discussed; limitations and avenues for future research are also addressed.

Keywords

Information systems Social media Social networking Usage Formative Construct 

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Copyright information

© Springer Science+Business Media Dordrecht 2014

Authors and Affiliations

  • Tao Hu
    • 1
    • 2
  • Ping Zhang
    • 3
  • Gongbu Gao
    • 1
  • Shengli Jiao
    • 1
  • Jun Ke
    • 1
  • Yuanqiang Lian
    • 1
  1. 1.College of Business AdministrationYangzhou UniversityJiangsuChina
  2. 2.School of Graduate & Professional StudiesKing UniversityBristolUSA
  3. 3.Department of Mathematical SciencesMiddle Tennessee State UniversityMurfreesboroUSA

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