Research on the Impact of Experiential Teaching Mode on the Cultivation of Marketing Talents

Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 269)


Experiential teaching is a brand-new teaching mode and teaching concept. Its unique teaching method plays an important role in cultivating applied talents. This study examines the experiential teaching model which could significantly improve students’ knowledge, abilities and qualities through empirical research methods.


Marketing talents Talents cultivation Experiential teaching 


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Copyright information

© Springer Science+Business Media Dordrecht 2014

Authors and Affiliations

  1. 1.School of Economic ManagementDalian UniversityDalianPeople’s Republic of China

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