Micro-blog Marketing of University Library Based on 4C Marketing Mix

Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 269)


Micro-blog has become a popular marketing tool for many institutions including university library to promote their products and services. This paper analyzes micro-blog marketing of university library in the 4C perspective and proposes several micro-blog marketing strategies for university library.


Micro-blog marketing University library 4C marketing mix 



The authors wish to express their sincere gratitude to “the Fundamental Research Funds for the Central Universities” (13D123706).


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Copyright information

© Springer Science+Business Media Dordrecht 2014

Authors and Affiliations

  1. 1.Donghua University LibraryShanghaiChina

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