Skip to main content
SpringerLink
Log in

The Use of Blogs as Knowledge Sharing in MBA

  • Conference paper
  • First Online:
The 8th International Conference on Knowledge Management in Organizations

Part of the book series: Springer Proceedings in Complexity ((SPCOM))

  • 2844 Accesses

Abstract

Blogging is becoming imperative in today’s Internet world. A literature review on blogging was presented in order to understand the importance of blogging in the action research approach. The present study, therefore, performs a more detailed investigation into the basic elements of action research in blogs and presents a case study, with a view to filling some gaps in the research concerning this topic. This paper addresses how blogs could be used for MBA education. The present study is an exploratory attempt to analyze the influence of blogs on MBA education. The process of action research offers a promising approach to achieving this objective. In the collaborative processes of action research, including context analysis, planned actions, and reflections on the lived experience, it develops the students’ own knowledge of complicated consumer behaviors. The study challenges practices that separate the students’ knowledge from the tacit knowledge and recognizes the importance of experience in MBA applied learning environment.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 169.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 219.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Berger PL, Luckman T (1966) The social construction of reality. Irvington Publishers, New York

    Google Scholar 

  2. Chein IC, Stuart W, Harding J (1948) The field of action research. Am Psychol 3:43–50

    Article  Google Scholar 

  3. Coghlan D (2007) Insider action research: opportunities and challenges. Mgmt Res News 30(5):335–343

    Article  Google Scholar 

  4. Davenport TH, Prusak L (1998) Working knowledge. Harvard Business School Press, Boston

    Google Scholar 

  5. Denzin NK, Lincoln YS (1994) Introduction: entering the field of qualitative research. In: Denzin NK, Lincoln YS (eds) Handbook of qualitative research. Sage Publications, London, pp 1–17

    Google Scholar 

  6. Gourlay S (2012) Tacit knowledge, tacit knowing or behaving. Paper presented at the third european conference on organizational knowledge, learning and capabilities, Athens, http://www.alba.edu.gr/OKLC2002/Proceedings/pdf_files/ID269.pdf Accessed 3 Mar 2012

  7. Greenwood DJ, Levin M (1998) Introduction to action research. Sage Publications, London

    Google Scholar 

  8. Holtz S, Demopoulous T (2006) Blogging for business: everything you need to know and why you should care. Kaplan Publishing, Chicago

    Google Scholar 

  9. Kolb DA (1984) Experimental learning: experience as the source of learning and development. Prentice Hall, Englewood Cliffs

    Google Scholar 

  10. Kolb DA, Fry R (1975) Toward an applied theory of experiential learning. In: Cooper C (ed) Theories of Group Process. Wiley, London

    Google Scholar 

  11. Kozinets RV (2002) Can consumers escape the market? emancipatory Illuminations from burning man. J Consum Res 29(June):20–38

    Article  Google Scholar 

  12. Lewin K (1946) Action research and minority problems. J Soc Issues 2(4):34–46

    Article  MathSciNet  Google Scholar 

  13. Luppicini R (2003) Categories of virtual learning communities for educational design. Q Rev Distance Educ 4(4):409–416

    Google Scholar 

  14. McFadzean E, McKenzie J (2001) Facilitating virtual learning groups: a practical approach. J Manag Dev 20(6):470–494

    Article  Google Scholar 

  15. Moller L (1998) Designing communities of learners for asynchronous distance education. Educ Tech Res Dev 46(4):115–122

    Article  Google Scholar 

  16. Nelson RR, Winter SG (1982) An evolutionary theory of economic change. The Belknap Press of Harvard University Press, Cambridge

    Google Scholar 

  17. Nonaka I, Takeuchi H (1995) The knowledge-creating company: how japanese companies create the dynamics of innovation. Oxford University Press, New York

    Google Scholar 

  18. Pedlar M (1981) Developing the learning community. In: Boydell T, Pedlar M (eds) Management self-development: concepts and practices. Aldershot, Gower, pp 68–84

    Google Scholar 

  19. Piccoli G, Ahmad R, Ives B (2001) Web-based virtual learning environments: a research framework and preliminary assessment of effectiveness in basic IT skills training. MIS Q 25(4):401–426

    Article  Google Scholar 

  20. Polanyi M (1966) The tacit dimensions. Doubleday, New York

    Google Scholar 

  21. Technorati (2012, 2008) http://www.technorati.com/ Accessed 3 Mar 2012, 2008

  22. Vignali C, Zundel M (2003) The marketing management process and heuristic devices: an action research investigation. Mark Intell Planning 21(4):205–219

    Article  Google Scholar 

  23. Wikipedia. Blog (2012, 2008) http://en.wikipedia.org/wiki/Blog Accessed 3 Mar 2012, 2008

Download references

Author information

Authors and Affiliations

  1. Department of Marketing, City University of Hong Kong, Tat Chee Avenue, Kowloon, Hong Kong

    Eric Kin-Wai Lau

Authors
  1. Eric Kin-Wai Lau
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Eric Kin-Wai Lau .

Editor information

Editors and Affiliations

  1. School of Computing, Staffordshire University, Stafford, United Kingdom

    Lorna Uden

  2. College of Management, National University of Kaohsiung, Kaohsiung, Taiwan, Taiwan

    Leon S.L. Wang

  3. and Control Faculty of Science, Universidad Salamanca Department of Computing Science, Salamanca, Spain

    Juan Manuel Corchado Rodríguez

  4. National University of Kaohsiung, Kaohsiung, Taiwan

    Hsin-Chang Yang

  5. Department of Information Management, National University of Kaohsiung, Kaohsiung, Taiwan, Taiwan

    I-Hsien Ting

Rights and permissions

Reprints and permissions

Copyright information

© 2014 Springer Science+Business Media Dordrecht

About this paper

Cite this paper

Lau, E.KW. (2014). The Use of Blogs as Knowledge Sharing in MBA. In: Uden, L., Wang, L., Corchado Rodríguez, J., Yang, HC., Ting, IH. (eds) The 8th International Conference on Knowledge Management in Organizations. Springer Proceedings in Complexity. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-7287-8_31

Download citation

  • DOI: https://doi.org/10.1007/978-94-007-7287-8_31

  • Published:

  • Publisher Name: Springer, Dordrecht

  • Print ISBN: 978-94-007-7286-1

  • Online ISBN: 978-94-007-7287-8

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation