Glasgow the Brand: Whose Story Is It Anyway?

  • Mhairi Lennon
Part of the GeoJournal Library book series (GEJL, volume 108)


Glasgow is often configured as a success story in urban regeneration. Yet have there been costs and consequences of rebranding the city? Mhairi Lennon investigates what happens to city imaging – as a policy and strategy – when branding has been disconnected from the residents of an urban environment. The example of Glasgow probes the ownership of a city’s image and what happens when the link between people and landscape is lost.


City Centre Social Exclusion Local Resident Child Poverty Public Money 
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Copyright information

© Springer Science+Business Media Dordrecht 2014

Authors and Affiliations

  1. 1.Creative MediaUniversity of BrightonBrightonUK

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