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Glasgow the Brand: Whose Story Is It Anyway?

  • Mhairi Lennon
Chapter
Part of the GeoJournal Library book series (GEJL, volume 108)

Abstract

Glasgow is often configured as a success story in urban regeneration. Yet have there been costs and consequences of rebranding the city? Mhairi Lennon investigates what happens to city imaging – as a policy and strategy – when branding has been disconnected from the residents of an urban environment. The example of Glasgow probes the ownership of a city’s image and what happens when the link between people and landscape is lost.

Keywords

City Centre Social Exclusion Local Resident Child Poverty Public Money 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media Dordrecht 2014

Authors and Affiliations

  1. 1.Creative MediaUniversity of BrightonBrightonUK

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