A Study of Technical Strategy for Tourism Social Network Services from the Viewpoint of Acceptance Decision Factor
In this paper, we intended to analyze the relationship among tourist’s acceptance decision, perceived value, satisfaction and continuous use for social network service. For this study, the self-administered questionnaire for 199 tourists was employed. As the result, the positive relationships among the above-mentioned factors are found. The technical strategy from this result could be suggested that the positive feedback of customer acceptance decision factors further encourages customers continuous uses of tourism SNS. Therefore tourism SNS providers should consider social aspects in its user retention.
KeywordsTourism social network service Acceptance decision factor Self efficacy Social presence Self assertion Social-cultural influence Perceived value Satisfaction Continuous use intention
This work was supported by National Research Foundation—Grant funded by the Korean Government (National Research Foundation of Korea-2011-32A-B00278).
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