Gateway Analysis of Nine Success Factors in Mobile Social Games: Lessons from Mobile Social Game Business

  • Toshihiko Yamakami
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 182)

Abstract

Revenue-generating engines in mobile social games have been high profile in the mobile industry since its OpenSocial-based launch in late 2009. The ratio of paying users in mobile social games is higher in Japan than ones in other social network service-based games. The author makes an attempt to identify the unique factors of mobile social games in Japan in order to parse the driving factors of high revenue-generating capability. The author identifies success factors, then performs a gateway analysis of the dependencies of these success factors.

Keywords

success factors mobile social games 

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References

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    Yamakami, T.: A 3-stage transition model of the architecture of mobile social games:lessons from mobile social games in japan. In: NBiS 2011, pp. 168–172 (2011)Google Scholar
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Copyright information

© Springer Science+Business Media Dordrecht 2012

Authors and Affiliations

  • Toshihiko Yamakami
    • 1
  1. 1.ACCESS, Software SolutionChiba-shiJapan

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