Gateway Analysis of Nine Success Factors in Mobile Social Games: Lessons from Mobile Social Game Business

  • Toshihiko Yamakami
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 182)


Revenue-generating engines in mobile social games have been high profile in the mobile industry since its OpenSocial-based launch in late 2009. The ratio of paying users in mobile social games is higher in Japan than ones in other social network service-based games. The author makes an attempt to identify the unique factors of mobile social games in Japan in order to parse the driving factors of high revenue-generating capability. The author identifies success factors, then performs a gateway analysis of the dependencies of these success factors.


success factors mobile social games 


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    Zaharias, P., Papargyris, A.: The gamer experience: Investigating relationships between culture and usability in massively multi-player online games. Comput Entertain. 7, 26:1–26:24 (2009), CrossRefGoogle Scholar

Copyright information

© Springer Science+Business Media Dordrecht 2012

Authors and Affiliations

  • Toshihiko Yamakami
    • 1
  1. 1.ACCESS, Software SolutionChiba-shiJapan

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