Gateway Analysis of Nine Success Factors in Mobile Social Games: Lessons from Mobile Social Game Business
Revenue-generating engines in mobile social games have been high profile in the mobile industry since its OpenSocial-based launch in late 2009. The ratio of paying users in mobile social games is higher in Japan than ones in other social network service-based games. The author makes an attempt to identify the unique factors of mobile social games in Japan in order to parse the driving factors of high revenue-generating capability. The author identifies success factors, then performs a gateway analysis of the dependencies of these success factors.
Keywordssuccess factors mobile social games
Unable to display preview. Download preview PDF.
- 1.Yamakami, T.: A 3-stage transition model of the architecture of mobile social games:lessons from mobile social games in japan. In: NBiS 2011, pp. 168–172 (2011)Google Scholar
- 2.Yamakami, T.: Real-time human response network with its implications for mobile business model engineering. In: IEEE DEST 2011, pp. 274–278. IEEE (2011)Google Scholar