An Exploratory Analysis of KPI in Mobile Social Battle Games

  • Toshihiko Yamakami
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 182)


The mobile social game business has gained a position in the mainstream of the mobile service industry during the last couple of years. Social battle gaming has become one of the more popular domains and plays a leading role in the revenue-generating engines of mobile social games. Social games are like living creatures and in order to keep them healthy, it is crucial to make daily optimizations through an intensive Plan-Do-Check-Action (PDCA) cycle. However, the key performance indicators of social games are hidden as company secrets. In this paper, I attempt to parse the KPIs of the mobile social games in order to build systematic approach toward mobile social game business engineering.


KPI mobile social games 


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Copyright information

© Springer Science+Business Media Dordrecht 2012

Authors and Affiliations

  • Toshihiko Yamakami
    • 1
  1. 1.ACCESS, Software SolutionChiba-shiJapan

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