The Communication Structure and Technologies for Political Network Campaign Using Hybrid Application

  • Jang-Mook Kang
  • Hae-Gill Choi
  • You-Jin Song
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 181)


Hybrid application is the one with advantage of mobile web and an application. In this study, we analyzed the communication of political network campaigns based on the technical features of hybrid application. Political network campaigns strengthen relation, reputation, influence, and attention using social media. Especially, the political communication varies by political network campaigns. We analyzed the political communication structure through the communication mechanism. And we investigated various technical, social and cultural variables causing changes in the communication structure. Through this, we can identify how changes in political communication through media are made and configured.


Communication structure Communication technology Political network campaigns Hybrid application 


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Copyright information

© Springer Science+Business Media Dordrecht 2012

Authors and Affiliations

  1. 1.Electronic Commerce Research InstituteDongguk UniversityGyeongsangbuk-doKorea
  2. 2.Dept. of Information and CommunicationKyunghee Cyber UniversitySeoulKorea
  3. 3.Department of Information ManagementDongguk UniversityGyeongsangbuk-doKorea

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