The Communication Structure and Technologies for Political Network Campaign Using Hybrid Application
Hybrid application is the one with advantage of mobile web and an application. In this study, we analyzed the communication of political network campaigns based on the technical features of hybrid application. Political network campaigns strengthen relation, reputation, influence, and attention using social media. Especially, the political communication varies by political network campaigns. We analyzed the political communication structure through the communication mechanism. And we investigated various technical, social and cultural variables causing changes in the communication structure. Through this, we can identify how changes in political communication through media are made and configured.
KeywordsCommunication structure Communication technology Political network campaigns Hybrid application
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